Microsoft has revealed Bing Video Creator, a new feature within its Bing mobile app that allows users to generate short AI-powered videos from text prompts, free of charge. This tool uses OpenAI’s Sora, a sophisticated text-to-video model previously accessible only to ChatGPT Plus.
Converting Text into Video
Bing Video Creator allows users to compose five-second vertical videos by simply describing the preferred scene. For example, a prompt like “A happy dog riding a bicycle through a sunny park” can result in a dreamy animated clip. This feature is particularly suited for creating content for platforms like TikTok and Instagram.
Currently, the tool is available on the Bing mobile app for iOS and Android users worldwide, excluding China and Russia. Microsoft plans to extend support to desktop and Copilot Search soon.
Access and Usage
To utilize Bing Video Creator, users must sign in with a Microsoft Account. Each user is given 10 free “Fast” video generations, which produce clips in approximately a minute. Succeeding fast generations require 100 Microsoft Rewards points each. Alternatively, users can opt for the “Standard” speed, which is free but may take several hours to generate a video. Users can queue up to three video generations simultaneously.
Generated videos are stored within the app for up to 90 days, allowing users much time to download or share their creations.
Democratizing Video Creation
Integrating Sora into Bing, Microsoft targets to democratize access to advanced AI video generation tools. This initiative authorizes a broader audience, including content creators, marketers, and educators, to produce engaging video content without the need for specialized skills or expensive software.
While the current video outputs may not match the quality of some competing AI models, Microsoft highlights that Bing Video Creator is a step toward making creative tools more accessible to the general public.
Use Cases and Inspiration
The Bing Video Creator, powered by OpenAI’s Sora, opens up a wide array of possibilities for different user groups. By translating simple text prompts into short, animated video clips, it offers a creative and accessible tool for everyone, from casual users to professionals.
1. Social Media Content Creation
Influencers and marketers can quickly generate eye-catching visuals designed for platforms like TikTok, Instagram Reels, and YouTube Shorts. With the ability to turn weird, imaginative prompts into 5-second clips, Bing Video Creator is ideal for:
- Daily motivational posts
- Trend-driven memes
- Product showcases
- Behind-the-scenes storytelling
2. Marketing and Branding
Small businesses and entrepreneurs can use the tool to create brand-centric content without the need for expensive production. For example, these clips can act as dynamic visual clips for online marketing.
3. Educational Content
Teachers and students can bring educational concepts to life. Imagine visualizing historical events, scientific procedures, or academic scenes, all with just a line of text.
- Photosynthesis explained by a cartoon plant under the sun
This adds a new dimension to digital learning tools and classroom presentations.
4. Creative Storytelling
Writers, poets, and creatives can use the Bing Video Creator to illustrate scenes from their stories or poems. A graphic prompt like:
- A lonely robot planting flowers in a post-apocalyptic world
5. Event Promotions
Organizers can design quick visual invites or hype videos for upcoming events:
- A DJ spinning tracks in a floating sky lounge
These mini clips are perfect for WhatsApp shares, stories, or email blasts.
By turning your words into visuals in just minutes, Bing Video Creator sparks a new area of user-generated video content that is fast, free, and fun. If you’re building a brand, telling a story, or just playing with ideas, this AI-powered tool is designed to inspire creativity for everyone.
